The Concept

Be Kind Be Generous is a movement. A quest to bring compassion to the world. The T-Shirts sold on the site are a shared reminder of what it is to be human and the humanity that dwells inside of us all. The T-Shirts and logo represent a story of a Venezuelan folk tale that displays morals, giving each animal meaning. Yet, THE STORY goes beyond just T-Shirts. It represents what Be Kind Be Generous is about. First off, we must examine the two words kind and generous. Both words go hand in hand, but are usually perceived as the need to give materialistic possession. Being kind and generous is rooted deeper than materialistic possession, money or anything of that nature. It deals with the side of us as humans that is embedded in us to care, share, and love. To go in depth, using the metaphor "give a man a fish and you will feed him for a day; teach a man to fish and you will feed him for a lifetime" is a great illustration of a form of generosity and kindness. The idea of teaching or the spreading of ideas having an everlasting impact is exactly the goal and concept Be Kind Be Generous represents.